Be careful which alphabet network you SUBSCRIBE to

It’s called TELEVISION PROGRAMMING for a reason

Barry Gipson
3 min readSep 13, 2023
Television programming means a long- or short-form narrative production of a television series, television mini-series, or television special that is intended for commercial broadcast.

Streaming changed the game for subscriptions

While I was employed with Comcast as a direct sales representative in Gig Harbor, WA I began to pay more attention to how alphabet networks did business. While conducting sales calls in living rooms not only did I have to know my competition I also had to know my audience.

Going door-to-door selling cable subscriptions requires a special skill set. Especially for Comcast. In 2017 their reputation was still in the mud. The word “Streaming” began to become more familiar to my audience. Instead of TV subscriptions they preferred high-speed internet to consume their content desires.

Growing up as a kid if you had CABLE it meant HBO and Showtime. Do you remember going to sleep while the TV watched you? Waking up past midnight to see the TV all blurry? Now your programming is like Drake, non-stop around the clock.

I began to follow the money with networks and discovered a trend. Consumers did not like the “Broadcast” fees associated with their cable subscriptions. Beyond that networks spend big money to PROGRAM their audience. This is exactly why you need to be careful who you subscribe to.



Barry Gipson

A Father, Dallas Cowboys, LA Lakers fan, and veteran sharing insights and more for the '24 NFL & NBA seasons. A pivot in content.