How Fanatics and Fishing are similar to affiliate marketing trotlines

Give a man a fish today he expects one tomorrow. Teach a man to fish today and tomorrow he can catch his own.

Barry Gipson
4 min readSep 21, 2023
Fanatics Dallas Cowboys NFL Affiliate Marketing Impact BDG Product Of The Day
Fanatics, Inc. is an American manufacturer and online retailer of licensed sportswear, sports collectibles, NFTs, trading cards, and sports merchandise, as well as sports betting and iGaming.

Affiliate Marketing Trotlines

When I was young my Grandfather Stanley would take me fishing at Lake Hominy in Oklahoma during the summers in the 1980s. This is where I learned about fishing jugs and trotlines. I was very fortunate between 2 Grandfathers to learn to fish in both fresh and saltwater.

Affiliate marketing for bloggers is a lot like trotline fishing at the lake. There is a process that must be followed for the best results in catching fish on this type of build. Each time we went out to check our lines in his boat I would get excited about the unknown. What will be on the hook when I pull it up to the side?

In case you are not familiar with trotline fishing below is an illustration to help you get a clearer picture. My Grandfather would use milk jugs instead of bleach bottle jugs. This was a very effective way to catch catfish.

When comparing this method to social media affiliate marketing imagine the single line with all the hooks attached to your Facebook timeline. Each hook represents an affiliate link to a…

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Barry Gipson

A Father, Dallas Cowboys, LA Lakers fan, and veteran sharing insights and more for the '24 NFL & NBA seasons. A pivot in content.