How Joes Hat Co. became the Facebook 4 Small Business Saturday prototype among NFL fans

How 2 Facebook creators connected as Dallas Cowboys fans through content and small business.

Howdy Putos!!! Welcome to Joe’s Hat Co. the best damn little hat company in ‘MERICA. We have our own line of original products and we specialize in creating awesome custom merch for our customers. JoesHatco

HOWDY PUTOS

In 2024 I want to place my focus on the real America’s Team, and its fans. After all that is how the Dallas Cowboys became known as such. Our fans not only travel well, but they are deep in pockets like George West, TX. As a creator, I follow other creators. Especially if they’re Cowboys fans like Joe.

I initially started following him last year this time. now He has joined us in the GYM on Facebook where his hat company is peddling not only great content but caps to boot. Today I share how he shipped a care package to me with a couple of caps and the rest will be history here. Here we goooo.

Joe is what I like to call a duel threat. Located just north of Corpus Christi in George West his caps are rapidly becoming not only a local but national hit on social media. What is a duel threat? A creator that creates and sells.

After connecting on Facebook we exchanged a few texts. I was suggesting he create a military green theme cap. A year later we connected again over the New Year and his care package was on the way to the Evergreen State.

According to HubSpot A SWOT analysis is a strategic planning technique that puts your business in perspective using the following lenses: Strengths, Weaknesses, Opportunities, and Threats. Using a SWOT analysis helps you identify ways your business can improve and maximize opportunities, while simultaneously determining negative factors that might hinder your chances of success.

DUAL-THREAT

Joe is not the first dual threat. He is the first introduced here for a reason. While creating boundaries with my team this year I turn my focus to the real America’s Team. Joe's timing is what I like to call divine creativity.

Joe and his small business are setting trends. During this season I have shared a few of his custom memes and they get traffic. Much like his website and Facebook business page currently eclipsing 30K followers.

I wanted to highlight if you create content and have a product to go with it Joe is the bar for my community in 2024. His content is entertaining. He places focus on his customers and potential customers in mind. His memes have become actual caps. Gooooo…