How Joes Hat Co. became the Facebook 4 Small Business Saturday prototype among NFL fans

How 2 Facebook creators connected as Dallas Cowboys fans through content and small business.

Barry Gipson
3 min readJan 20, 2024
Joes Hat Co Joes Hat Company Dallas Cowboys Small Business Saturday Facebook Fan Base Creator Dual Threat
Howdy Putos!!! Welcome to Joe’s Hat Co. the best damn little hat company in ‘MERICA. We have our own line of original products and we specialize in creating awesome custom merch for our customers. JoesHatco

HOWDY PUTOS

In 2024 I want to place my focus on the real America’s Team, and its fans. After all that is how the Dallas Cowboys became known as such. Our fans not only travel well, but they are deep in pockets like George West, TX. As a creator, I follow other creators. Especially if they’re Cowboys fans like Joe.

I initially started following him last year this time. now He has joined us in the GYM on Facebook where his hat company is peddling not only great content but caps to boot. Today I share how he shipped a care package to me with a couple of caps and the rest will be history here. Here we goooo.

Joe is what I like to call a duel threat. Located just north of Corpus Christi in George West his caps are rapidly becoming not only a local but national hit on social media. What is a duel threat? A creator that creates and sells.

After connecting on Facebook we exchanged a few texts. I was suggesting he create a military green theme cap. A year later we connected again over the New Year and his care package was on the way to the…

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Barry Gipson
Barry Gipson

Written by Barry Gipson

A Father, Dallas Cowboys, LA Lakers fan, and veteran sharing insights and more for the '24 NFL & NBA seasons. A pivot in content.

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