How Netflix teaches streamers about the NFL by positional groups
The NFL FETCHED $150M from Netflix for two premium Christmas matchups.
POLE POSITIONAL
Last summer we were introduced to the QB position. This summer we learn about the WR position, and its importance between the NFL and Netflix moving forward. What’s next July?
Next summer we could learn more about the RB position. That’s a moving target. Why is the streaming giant so invested in the NFL suddenly? Edutainment matters globally.
Netflix had around 269.6 million paid subscribers worldwide as of the first quarter of 2024. This marked an increase of over nine million subscribers compared with the previous quarter. Most Netflix subscribers are based in the EMEA region (Europe, Middle East, and Africa), accounting for more than 91 million of Netflix’s total global subscriber base. Via Statista
This holiday season many of you will watch 2 NFL games on Netflix. That’s if you’re a Chiefs, Steelers, Ravens, or Texans fan.
The NFL’s “next frontier for growth” was “undoubtedly reflected” in the three-year agreement struck with Netflix to carry games on Christmas. THE ATHLETIC’s Tom Burrows wrote Netflix has “continued its foray into live sports broadcasting” with its NFL games on Christmas Day, a move “that has shifted the dial and highlights how streamers are now targeting live sport as a way to retain subscribers” in what is “becoming an increasingly crowded field.”
The NFL is not trying to drive Netflix subscription numbers up. They do a great job on their own with that. They’re penetrating a new subscriber base. The NFL game and brand can grow more globally now as a result.
After retiring from the Navy in 2016 I sold cable and internet for almost 3 years with Comcast Xfinity on foot in Gig Harbor, WA. I was paying attention to my competition at the door. Until I had to pivot ahead of the pandemic. Cable is dead now. Follow the money they said.
EDUTAINMENT
This is not a lame ‘Gotcha” attempt either. More like sports ‘Edutainment” if you will. Similar to how Netlfix positioned both QB and WR groups. What’s next? The RB group? No, more of America’s Team on Netflix plus Tyson Vs Paul at AT&T Stadium in November. Go figure.
The upcoming documentary series by the Emmy-winning directors of Wild Wild Country and Untold will tell the story of how “America’s Team” established a legacy. It features interviews with the architects of the Cowboys’ success, including the owner, president, and general manager, Jerry Jones, who purchased the team in 1989. ~Netflix
How else can you get a football brand valuation of over $9 billion without winning anything significant in almost 3 decades? What, are you not entertained? Netflix is now Jerry Jones’, and of course the NFL’s new best friend. This documentary will cement America’s Team digital legacy forever. Cancel your Blockbuster subscription Cowboys fans.
For every fan who’s ever shouted, “How ’bout them Cowboys,” the doc series will illuminate how the franchise became what it is today. And, if you were always in it for the halftime show, check out America’s Sweethearts: Dallas Cowboys Cheerleaders, the upcoming doc series from Cheer’s Greg Whiteley.
How To Subscribe
One thing you must know about me is that I’m in it to win it. I’m sitting in pole position creatively for our fanbase this season. There will be much to share on my journey. Remember, if you plan to watch the NFL this Christmas on humpday you might need a subscription.
The NFL is streaming their star player edutainment factor to attract new NFL+ subscriptions. Did you hear the NFL is paying back some folks billions of dollars thanks to this recent Sunday Ticket war?
Be careful what you subscribe to in life. It’s the wild wild west out here on the internet. Most importantly with all this NFL content on Netflix, they’re both profiting from the educational aspect of the game now. Ironically at the expense of subscribers like you and me.
Next July we may stream the RB positional group. This could be good for their positional market value after all the owner devaluation last season. That too is a moving target. Be sure to follow and subscribe with me today too. I follow the money. When I learn more you learn more. Link up with me locally this season Cowboys fans on Meetup.
