How the pandemic built a different type of digital dealer

From NWA, to Boyz In The Hood, to the BIG3, Ice Cube has continually re-invented his hustle from the city of angels. His recent ties to politics in the 2020 election is another fine example of a summer vacation education. Al Bello / Getty Images

Damn BG The Spots Getting Hot

Ice Cube put out a song called “My Summer Vacation” on his revolutionary Death Certificate album released in October of 1991. A story about how a team of hustlers picked up and left their porch from Los Angeles for the streets of St Louis, MO. Four professionals looking for a new curb up to sell dope.

Deep into the dark winter, there does not seem to be any signs of hope for veterans next summer vacation in 2021. On the other hand, when we frame things into a digital context your content and brand are now the new dope.

During the War on Drugs in the ’90s, a tsunami crashed over the inner city culture and challenges of Los Angeles neighborhoods. Particularly targeting a certain demographic when it came to the colors of both red and blue.

How veteran media entrepreneurs can catch this 2021 cannabis tsunami

Ice Cube cooked up a savory message and fed it to the Social Organism of its time. When the radio was officially the internet by the way. The worldwide web-only came online in April of ’93.