My Big Foot Java drive-thru marketing strategy for veterans

Bigfoot Investment Group, LLC was founded in 2000. The first of the new-generation BigFoot Java® opened in Puyallup, Washington. It featured an upscale, neo-Northwest image, full-branding package, and revised product menu, including several proprietary drinks such as the Legendary Latte® and Mythical Mocha®. Photo Credit Big Foot Java website screenshot.

How to catch an opportunity

Creating content daily now has become increasingly more fun. Stretching how my mind thinks and what to share with you here. To help you along your journey. This may lead to multiple posts to encapsulate this process.

Many veterans drink coffee. With that in mind think about your favorite brand. The one you buy at the store the most. The kind you order in 24 hr drive-thrus during the pandemic. Yes, that kind.

Think about how much money you have spent staying loyal to that brand for whatever reason it is you have. What if you could take that loyalty and make it make cents?

Here are the 6 things that I have learned through experience by studying Jerry Jones and his Dallas Cowboys business organization since 2016. Having traveled from Seattle to South Beach with Cowboys fans they taught me to have a strategic 30k foot view on things when building a brand.

Every veteran knows how to conduct due diligence they just don’t know it yet. Small Business Saturday recently passed us by. One of which many veterans who worked their entire careers to create. A brick and mortar businesses that likely had to be shut down due to the increased pandemic restrictions in 2020.

As we travel further down the road of this new normal together, focusing on all things vertical and digital should be at the forefront of our minds here.