The definition of “Content Grab” with Dallas Cowboys fans in LAX

Post Malone dropped a new merchandise collaboration in LAX and fans with camera phones popped up on the scene like paparazzi

Barry Gipson


Post Malone performs at Bridgestone Arena in Nashville, Tenn., Sunday, Oct. 16, 2022 Photo credit Nicole Hester / The Tennessean / USA TODAY NETWORK

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Post Malone’s father, Rich, is connected to Jerry Jones. Now does it make sense he’s a Cowboys fan? Last night my Instagram timeline was full of content from creators in LAX. This is what I like to call a ‘Content Grab” where Cowboys fans can post organic content on social media.

Earlier this week, Post Malone unveiled his new clothing line inspired by the Dallas Cowboys! According to CultureMap Dallas, the clothing line comprises 22 pieces of apparel that consists of “numerous T-shirts in white and black, with blue as an accent color.

Some have slogans such as ‘Blessed this shirt for another Dallas Cowboys victory,’ while others feature portraits of Post.” The line will soon be available to buy on NTWRK, a digital marketplace based in Los Angeles, in addition, pop-up shop at AT&T Stadium before the Cowboys host the Seattle Seahawks tonight.

SCDCFC on Michael Irvin’s Instagram Story

I follow “The Playmaker” on Instagram and his story is what tipped me off to this event. I thought it was fitting that the OG of all fan clubs in this country with SCDCFC was him in LAX for Post Malone’s event.

Everybody with a cell phone is now a Fan Base Creator. I saw this coming when I shifted my focus to NFL fans as my main content for America’s Team fans in 2016.

If you’re a big Posty and Cowboys fan this is a double whammy! I know all the Posty diehards like LadyVice likely knew about this, but it was cool to see my folks in LAX out on social media for his event.

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Learn more about SCDCFC (Southern California Dallas Cowboys Fan Club)



Barry Gipson

A Father, Dallas Cowboys fan, and veteran sharing advice and more for the '24 NFL season. A pivot in content.