The definition of “Content Grab” with Dallas Cowboys fans in LAX
Post Malone dropped a new merchandise collaboration in LAX and fans with camera phones popped up on the scene like paparazzi
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Post Malone’s father, Rich, is connected to Jerry Jones. Now does it make sense he’s a Cowboys fan? Last night my Instagram timeline was full of content from creators in LAX. This is what I like to call a ‘Content Grab” where Cowboys fans can post organic content on social media.
Earlier this week, Post Malone unveiled his new clothing line inspired by the Dallas Cowboys! According to CultureMap Dallas, the clothing line comprises 22 pieces of apparel that consists of “numerous T-shirts in white and black, with blue as an accent color.
Some have slogans such as ‘Blessed this shirt for another Dallas Cowboys victory,’ while others feature portraits of Post.” The line will soon be available to buy on NTWRK, a digital marketplace based in Los Angeles, in addition, pop-up shop at AT&T Stadium before the Cowboys host the Seattle Seahawks tonight.
