The Kobe Bryant effect on the NBA global expansion strategy
Kobe Bryant is a global icon that touched many hearts and minds around the world through the game of basketball outside the United States of America.
Magic Johnson opened up the 2020 NBA All-Star game with a dedication to both David Stern and Kobe Byrant. Both were lost in the GAME of life this year. He asked that everyone in the building lock hands for an 8 second moment of silence in remembrance
In addition, the NBA recently announced that the MVP award is named in honor and now after Kobe Byrant. 18-time All-Star who won a record-tying four All-Star Game MVP awards.
The global expansion of the NBA can be traced back to the vision of David Stern. One that current Commish Adam Silver is executing through social media over the last 10 years.
The NBA now has more players from different parts of the world than any other league. Spanning the game globally for all fans of the game to enjoy. The Social Organism is in full effect on the World Wide Web.
“We realize the U.S. is a little less than four or five percent of the global population and we have a whole world out there that loves basketball and loves the NBA.” Adam Silver, NBA Commissioner
