The perfect merchandise theme for the “Other 31” NFL teams to copy

This is why the Dallas Cowboys are valued at over 9 Billion dollars currently.

On September 6, 2023, the Dallas Cowboys published on their official site the CARPE OMNIA theme for the Cowboys organization stemming from Head Coach Mike McCarthy’s brilliant mind.

Big Bank Little Bank

Merchandise sales are one major component of how each of the 32 NFL owners turns a profit. The Joneses’ are a mastermind both as a family and as a business. Leave it to their Head Coach Mike McCarthy to provide value not only on the field but off it in addition last September.

What was his value off the field? He revealed the team’s 2023 theme as the phrase “Carpe Omnia” — meaning “Seize Everything.” Leave it to the Joneses to seize everything off the field rather than on it for the last 28 years. Could Money Mike do both this season?

Have you ever wondered how the Dallas Cowboys are worth more than $9 Billion without reaching an NFC Championship game, or a 6th Super Bowl? I shared with you that I was a Fanatics affiliate through Impact earlier this season. Merchandise sales, that's how.

I have a confession. The Joneses inspire me when it comes to thinking like an entrepreneur. Jerral is no dummy. He is keeping it ALL in the family for a reason. The Dallas Cowboys will never be sold. Mark my words. The Cowboys are Big Bank for the NFL and the “Other 31” Little Bank…