The Truth about the NFL Salute To Service Annual Campaign

Have you ever wondered why the NFL highlights veterans each November? Learn how it started and why it’s important to know.

Barry Gipson


Salute to Service represents the NFL’s unwavering dedication to honoring, empowering, and connecting with our nation’s service members, veterans, and their families. It is grounded in deep partnerships with the Bob Woodruff Foundation (BWF), Pat Tillman Foundation (PTF), Tragedy Assistance Program for Survivors (TAPS), United Service Organizations (USO), and Wounded Warrior Project® (WWP). Since 2011, more than $66 million has been raised for these Salute to Service partners.

Money Makes the World Go Round

During a tour of duty onboard the USS John C. Stennis CVN-74, the GUN BOSS shared that the military was like a business with me. Without a bad guy, we have no job. It made sense. When it comes to the NFL and its annual Salute To Service campaign honoring veterans this too has become a colorful business.

Each November the NFL runs its Salute To Service campaign. During October you might have recognized all the PINK on the field. The NFL’s Crucial Catch just passed and now we turn to those in a different kind of uniform.

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During November you will see the inspired shade of beige merchandise on players kicking off WK9 on Thursday Night Football when the Titans battle The Steelers while streaming on Amazon Prime.

After retiring from the Navy in 2016 and creating a community among Dallas Cowboys fans on Facebook the Salute To Service initially started in 2011. As I began to get Boots On Ground in the fan base at games each year my new colors became those of this NFL annual campaign.


The NFL’s shield logo and brand colors actually encompass an entire nation of football fans. Thirty-two teams. Divided into 2 conferences. Both with 16 teams. Further divided into 4 divisions with 4 teams in each. Their fans are spread across America among 50 states.

The Dallas Cowboys are in the most historical and profitable division in the NFL. The NFC East. Boasting a total of 13 Lombardi trophies this is the most chipped division in the league. Did I mention the most…



Barry Gipson

A Father, Dallas Cowboys fan, and veteran sharing advice and more for the '24 NFL season. A pivot in content.