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Why brand COLORS matter when it comes to your logo

Barry Gipson
3 min readJun 14, 2022

Have you ever wondered why the Bloods and Crips chose their respective colors?

Almost 8 years after the video game Pac-Man hit arcades in April of 1980 the movie Colors hit theatres in May of ’88. If you don’t think colors for your brand logo matter just ask any of the Crips or Bloods in the neighborhoods of Los Angeles. Where they filmed this movie especially.

Have you ever noticed how most fast-food hamburger restaurants contain the color red within their logo? Mcdonald’s, Burger King, Wendys, Dairy Queen, and Five Guys just to name a few. Or maybe why does Facebook employ only Blue and White? See the trend?

For many personal brands or small businesses getting started simply means, getting your logo and colors identified. In addition, it should require time and a strategic plan on how to design and color your brand logo.

Here are a few examples according to Brandemic.

A Blue bandana was worn in tribute to an important member who was shot and killed in February of 1973. The color then became associated with Crips. Colors are often used by…

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Barry Gipson
Barry Gipson

Written by Barry Gipson

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