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Why content creators need a medical cannabis content strategy

What’s the difference between evergreen and organic content? The most important thing you need to know.

Barry Gipson
3 min readDec 28, 2023
During the summer of 2020 shortly after the pandemic kicked off I took advantage of Planet 13 as a Fan Base Creator. Combining my passion for Cowboys and Cannabis.

CHOICE

When it came to the Cowboys or Cannabis content I had to decide. As a Fan Base Creator focus is imperative. You don’t want to branch out too far when creating content for a niche audience.

The importance for creators is to know the difference between evergreen and organic content. During the summer of 2020 when the pandemic kicked off a face mask would not stop me from flying to Las Vegas, NV. I discovered the difference during this trip.

I always make a pit stop at PLANET 13. Just for my medication as a veteran who prefers plants over pills. Why do you need to know the difference between EVERGREEN and ORGANIC content? Ranking Vs Trending.

Allow me to make it make cents for you.

Imagine a medical cannabis prescription window at the VA hospital

POTENTIAL

Once I began to focus on Cowboys-related content I discovered a way to incorporate cannabis. It’s tricky though. Not every state has legalized it…

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Barry Gipson
Barry Gipson

Written by Barry Gipson

I'm drafting my 9th Amazon ebook, "It's Our Year Until It Ain't!" The first social media calendar ever designed for Dallas Cowboys content creators. April 1ST!

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