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Why you should keep it REEL on Instagram in 2024

A Tale of Two Social Media Platforms Owned By One

Barry Gipson
3 min readJan 3, 2024
Why keep it REEL on Instagram in 2024? Long-from video is KING. Image created with CANVA PRO.

New Year Same Strategy

Instagram Reels are entertaining. During 2023 I dove head-first into creating REELS to take advantage of the algorithm. After gaining over 6K new followers last year if it isn't broken I aint gonna fix it in 2024. Here is why I plan on keeping it REEL on Instagram again this year.

Did you know Facebook owns Instagram? Here is your opportunity to double up as a Fan Base Creator this year. CANVA is my gun of choice when it comes to creating content that snipes out the competition. The best piece of advice I received as a creator was to “Own your art.” What tool do you use to create your art?

CANVA over the last 5 years has become what I call the “Poor man’s Adobe Photoshop.” For less than $13 a month, this is the most important tool I use across all my content creation. Where all my REEL Instagram magic happens.

Long-form video is king on social media. During the Cowboys 2023 season I have created REELS of players' and coaches' commentary primarily post-game with media. I dabbled with the NBA and the crossover of players who are Cowboys fans in addition. During this year I will do more of the same.

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Barry Gipson
Barry Gipson

Written by Barry Gipson

I'm drafting my 9th Amazon ebook, "It's Our Year Until It Ain't!" The first social media calendar ever designed for Dallas Cowboys content creators. April 1ST!

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